Wednesday, 1 June 2016

Remove header & footer from checkout

I'm going for a different post style in a bid to post more frequently. I'm going to tell you what I'm testing and the test result. That's it....

We have an online checkout (basket etc). We tested removing the header with the primary navigation and the footer with its various site links. Why? Because these areas represent leakage points for customers and can also be distracting. Removing these escape points helps focus the user on the task at hand, ie, checking out!

Result = 22.7% conversion versus 10.29% conversion rate.