Friday, 17 February 2012

First mobile landing page test

I launched a Google Otimizer Ab test at the start of the week to see if I could drive an uplift in Mobile Banking registrations. Essentially the newly launched landing page for mobile banking had a CTA for the registration form but it was available on only the last tab of a 4 tab page design. Using GWO I added the same CTA to the footer of the page so that it was available across all tabs. Within just a few days the new design was beating the old design hands down with a +200% uplift in people clicking through to the registration form with a 99% confidence index. I'll add an image of the design soon. Update: the design has sustained it's uplift 3 weeks on. We now have a 10.5% conversion versus 1.5% for the old design.